Privacy Policy

We are committed to maintaining the privacy of our online panel community. Your identity and the replies you give to Consumer Panel Online are completely confidential. All research reports contain only aggregated, not individual, information about the panel.

We never release individual information about our panel unless the individual expressly agrees to such disclosure. In addition, we do not send unsolicited commercial emails. Panel members will never be asked to complete more than three surveys per month. Consumer Panel Online will operate in accordance with CASRO's Code of Standards and Ethics for Survey Research, as well as the Marketing Research Association's Code of Professional Ethics and Practice.

We will routinely review our privacy policy and security features and enhance them as necessary. This policy contains the following sections:

INFORMATION WE GATHER AND TRACK
The Consumer Panel Online gathers demographic information, such as age, occupation, and other household characteristics, about our panel members when they fill out the Registration Questionnaire and participate in surveys. Panel members may register at the web site. The Registration Questionnaire and subsequent surveys require panel members to provide us with contact information (such as name, email address, business mailing address, etc) so that we may communicate with you.

Among panel members, we track this information so we can send surveys that correspond to members' qualifications and interests. We also summarize information about the panel to develop statistics, ensuring that the panel is representative of consumers from across the country. Contact information is used only when Consumer Panel Online needs to communicate with the panel members. We do not sell or share this information with any other party. The communications that panel members will receive from Consumer Panel Online will concern:

  • Opportunities to participate in our surveys
  • Information about the results of our surveys
  • Communications about compensation for completing our surveys

Panel members may opt-out of receiving communications from us at any time. Please see the Opt-Out Policy section below.

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INFORMATION WE USE AND SHARE
Information is gathered about our panel members as part of our Internet survey and research process. This information is aggregated and analyzed in reports for our clients. Your survey responses are valuable in understanding the needs, interests and lifestyles of consumers. We do not sell this information or share it with parties other than those involved in Consumer Panel Online. Consumer Panel Online will never release your email address to any other person, company or organization without your permission.

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OPT-OUT POLICY
Our site provides users the ability to opt-out of receiving communications from Consumer Panel Online. Currently, instructions on how to unsubscribe from Consumer Panel Online are identified in every email sent to panel members. Panel members can also opt-out by sending an email to Consumer-Panel-Online@markettools.com

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MODIFYING AND UPDATING POLICY
This site gives users the following options for changing and modifying information previously provided. You can visit the www.Consumer-Panel-Online.com website, log in, and update your information on the My Account page. You can also email us at any time at Consumer-Panel-Online@markettools.com.

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SECURITY MEASURES
This site has security measures in place to protect the loss, misuse, and alteration of the information under our control. Passwords and user names are required, to limit participation in the surveys to invited panel members.

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CONTACT INFORMATION
If you have any questions about this privacy statement, the practices of this web site or any other concerns or issues, please contact Consumer-Panel-Online@markettools.com. Thank you for agreeing to serve on Consumer Panel Online and for participating in our studies. Your opinions are very valuable to us.

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